College Graduate Certificate in Marketing Management Algonquin College

Accelerate your business career with a focus on the dynamic field of marketing.

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviors in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Using a variety of learning formats, the program is delivered over two terms.

Graduates may obtain employment in a variety of for-profit and non-profit organizations.

SUCCESS FACTORS

This program is well-suited for students who:

• Thrive in team-based environments.
• Adapt well to organizational changes. Are motivated, focused and committed to attaining goals.
• Display personality traits of integrity, creativity and strategic thinking.