Post - Degree Diploma in Marketing

Douglas College

Overview

Gain business and marketing skills you can apply to a variety of industries with the Post-Degree Diploma (PDD) in Marketing. You'll learn to devise marketing strategies, design promotional campaigns, perform market research, and use marketing techniques that incorporate the latest trends in customer relationship management and corporate social responsibility. Best of all, you'll learn to think like a marketer.

The PDD marketing program is ideal if you already work in marketing or want to broaden your skill base, transition into management or market your own business. Courses emphasize practical skills and use a blend of lectures, case studies and group work on real projects in the business community.

Get valuable work experience through the Business Internship program

In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace.

To be accepted into the internship program, you must contact the Career Centre early in your studies at Douglas College.

Excellent job prospects

Over 4,500 marketing and advertising management job openings are expected in B.C. for the next ten years. You can also expect a median salary of $100,000 once you graduate, with many opportunities to grow within the industry.

Please note that you must have a bachelor's degree in order to take this program.