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Objectives

This area of Concentration Studies allows students to explore the role and application of new media as well as the current media landscape in the information age. The curriculum trains students to follow through media operations in both new media and traditional media, from planning to execution of media content. With broad-based training in various scopes of media communications, students are equipped to be new media generalists in order to cope with the convergent media environment. Distinctive features include:

  • Acquainting with the emergent media development of social media and other creative media;
  • Gaining experience in the comprehensive process of media content production from research, planning, to execution in terms of writing and visualisation.
  • Offering practical experience by working on a comprehensive online promotion strategy for a social enterprise or non-government organisation.

Career Prospect

Graduates will be well equipped and able to apply for positions in online media, strategic communication, advertising, public relations, journalism and digital marketing.

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School of Communication

خيارات الدراسة

دوام كامل (2 أعوام )

رسوم التسجيــل
HK$68,500.00 (US$ 8,802) سنوياً
الموعد النهائي للتسجيل

متوقع July 2021

مزيد من التفاصيل

تاريخ البدء

سبتمبر 2021

مكان عقــد الدورة

Hong Kong Baptist University

Kowloon Tong,

Kowloon City, Hong Kong, Kowloon

شروط القبول

للطلاب من الولايات المتحدة

Applicants should have US High School Graduation Diploma; and successful completion of one year's study in a full-time AD programme at a recognised US university/ community college, provided that the duration of the programme should be at least two years in full-time mode. Students following Intersegmental General Education Transfer Curriculum (IGETC) in community colleges must hold: US High School Graduation Diploma; and successful completion of IGETC with Grade C or above in each of the subjects. English Language Requirements : TOEFL- Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550; IELTS Academic: Overall Band: 6.0. Grade C or above in GCE O-Level/ GCSE/ IGCSE English; or Grade E or above in GCE AS Level or AL Level English; Grade E or above in HKALE Use of English (AS Use of English); IB - Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) or Grade 5 in: IB English B (Standard Level).

للطلاب الدوليين

Applicants who apply for admission with overseas qualifications are expected to have received 12-year pre-university education with appropriate school-leaving qualifications. Students from other countries should have qualifications equivalent to Hong Kong.

The following public examination results are recognised as meeting the English Language requirements stipulated by the University:

  • TOEFL: Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550
  • IELTS Academic: Overall Band 6.0
  • IGCSE First Language English: Grade C/ Grade 4
  • IGCSE English as a Second Language: Grade B/ Grade 5
  • IB: Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) OR Grade 5 in: IB English B (Standard Level)

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