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This programme is offered by School of Communication, Hong Kong Baptist University for holders of Associate Degree or Higher Diploma who wish to continue on to a Bachelor’s degree in public relations, advertising, and integrated marketing communication.

Programme Features

  • A non-government-funded honours undergraduate programme.
  • A full-time programme which is normally completed in two years.
  • Provides students with academic as well as practical knowledge and skills related to marketing and communication management.
  • Offers students a managerial focus, featuring marketing, media and society and communication, public relations and advertising as well as campaign planning in business, travelling and hospitality, sports, media, public and social sectors in Hong Kong.
  • Upon completion of the programme, students will be able to integrate theories and practices in executing integrated communication campaigns incorporating public relations, advertising, interactive and publicity activities.
  • Supported by School of Communication, which houses the first and most comprehensive advertising and public relations programme in Hong Kong.

Award

Bachelor of Social Sciences (Honours) in Integrated Communication Management awarded by Hong Kong Baptist University

Career Prospects

The programme will equip graduates with the academic training and advanced practical skills in marketing communication required for pursuing careers in a wide array of professions. They include advertising, public relations, non-government organisations, businesses, conference and exhibition, recreation, sports, civil service, media and entertainment. Graduates working in the public relations field can register as members of Hong Kong Public Relations Professionals’ Association Limited ("PRPA").

Programme Structure

The four-year undergraduate programme requires students to complete a total of 128 units, including 66 units of Major Courses and 38 units of General Education Courses and 24 units of Free Elective Courses. Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years.

Specifically, students are required to complete 54 units of Major Core Courses and 12 units of Major Elective Courses.

في أي قسم أنا؟

School of Communication

خيارات الدراسة

دوام كامل (4 أعوام )

رسوم التسجيــل
HK$82,500.00 (US$ 10,535) سنوياً
Students are required to complete 66 units in two years at HK $2,500 per unit (Total HK $165,000).
تاريخ البدء

متوقع سبتمبر 2020

مكان عقــد الدورة

Hong Kong Baptist University

Kowloon Tong,

Kowloon City, Hong Kong, Kowloon

شروط القبول

للطلاب من الولايات المتحدة

English Language Requirements : TOEFL- Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550; IELTS Academic: Overall Band: 6.0. Grade C or above in GCE O-Level/ GCSE/ IGCSE English; or Grade E or above in GCE AS Level or AL Level English; Grade E or above in HKALE Use of English (AS Use of English); IB - Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) or Grade 5 in: IB English B (Standard Level).

للطلاب الدوليين

To be eligible for admission, a candidate should hold

  • a relevant Associate Degree from any of the local/overseas recognised institutions; or
  • a relevant Higher Diploma from any recognised institutions.
  • Preference will be given to candidates with a score of 6 or above in the International English Language Testing System (IELTS).

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.

Students are expected to complete all programme pre-requisites and GE courses in their Associate Degree or Higher Diploma studies. Otherwise, they may have to complete additional units of study to make up for the programme pre-requisites and GE courses at College of International Education (CIE), Hong Kong Baptist University.

The following public examination results are recognised as meeting the English Language requirements stipulated by the University:

  • TOEFL: Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550
  • IELTS Academic: Overall Band 6.0
  • IGCSE First Language English: Grade C/ Grade 4
  • IGCSE English as a Second Language: Grade B/ Grade 5
  • IB: Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) OR Grade 5 in: IB English B (Standard Level)

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