Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc.
The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Global E-commerce Talent (GET) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google Ad Words Certification through the Google Ignite programme.
Graduates of the Bachelor of Marketing (Honours) are eligible for certain exemptions from the professional examinations of ICSA and MACS.
Career Prospects:
Sales & Marketing Consultant
International Marketing Executive/Manager
Event Management Executive/Manager
Business Development Executive/Manager
Brand Executive/Manager
Product Executive/Manager
Advertising Executive/Manager
متوقع يونيو, أكتوبر 2024
Universiti Tunku Abdul Rahman (UTAR)
Kampar Campus,
Jalan Universit, Bandar Barat,
KAMPAR,
Perak,
31900, Malaysia
Students must have A-Level with 2-3 passes in the relevant subjects or high school leaving examination equivalent with 5 passes.
They also must have the following minimum score are as follows:
IELTS 5.5 / TOEFL iBT 46 / PTE 51 / equivalent
Cambridge English: Advance (CAE) – 154
Malaysia University English Test (MUET): Band 3