The Bachelor in Public Relations (Honours) prepares students for a career in public relations in the digital age. It equips students with the knowledge and skills that emphasise the strategic role of public relations in managing corporate reputation and achieving long-term business goals. The four-month internship module also helps students become more competent job candidates in their chosen fields with their real-life experience in strategic planning and problem solving.

CAREER OPPORTUNITIES

Corporate Communications / Public Relations Practitioner, Social Media Manager, Marketing Communications Manager / Officer, Event Manager / Planner, Digital Editor, Host, Media Planner, Copywriter, Media Researcher, Content Producer etc.

PATHWAY

Postgraduate studies in related fields

INTERNSHIP

4 months