Diploma in E-Marketing

ماليزيا

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This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

Programme Outline:

  • Principles of Accounting
  • Economics
  • Quantitative Studies
  • Introduction to Business
  • IT Fundamentals and Applications
  • Organisation Behaviour
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Introduction to Data Mining
  • Principles of Management
  • Internet Retailing and Services
  • Fundamentals of Finance
  • Workplace Communication
  • Introduction to Business Analytics
  • Consumer Insight and Behaviour
  • Social Media Marketing
  • Introduction to Human Resource Management
  • Marketing Research
  • Introduction to Cybersecurity
  • Ethics for Business
  • Setting Up An Online Business
  • Entrepreneurship
  • E-Customer Relationship Management
  • Digital and Business Transformation
  • Principles of Supply Chain Management

Career Prospects:

Graduates of Diploma in Business Studies (E-Commerce and Marketing) can seek employment in almost every sector of an e-business such as:

  • Tourism
  • Hospitality
  • Electrical and Electronics
  • Information Technology
  • Communications
  • Media
  • Banking and Finance
  • Education
  • Insurance
  • Travel
  • Entertainment
  • Advertising and Promotion
  • Market Research
  • Consumer Services
  • Retail at the Sub-professional Level & etc

Progression:

Graduates of the Diploma in E-Marketing can proceed to Year 2 of the TAR UMT Bachelor of Business (Honours) in Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UMT or other universities on credit transfer.

في أي قسم أنا؟

Faculty of Accountancy, Finance and Business (FAFB)

خيارات الدراسة

دوام كامل (2 أعوام )

رسوم التسجيــل
RM16,800.00 (US$ 3,545) سنوياً
RM 33,600 for the entire course
تاريخ البدء

24 يونيو 2024, 14 نوفمبر 2024

مكان عقــد الدورة

Tunku Abdul Rahman University College

Kuala Lumpur Campus,

Jalan Genting Kelang, Setapak,

KUALA LUMPUR,

Wilayah Persekutuan Kuala Lumpur,

53300, Malaysia

دوام كامل (2 أعوام )

رسوم التسجيــل
RM16,800.00 (US$ 3,545) سنوياً
RM 33,600 for the entire course
تاريخ البدء

24 يونيو 2024

مكان عقــد الدورة

Penang Branch Campus

77, Lorong Lembah Permai Tiga,

Tanjong Bungah,

PULAU PINANG,

Penang,

11200, Malaysia

شروط القبول

للطلاب الدوليين

Students are required to complete international academic qualification equivalent to Malaysian high school (i.e. SPM); O Level/IGCSE with minimum 3 Grade C(c) in the relevant subjects or other equivalent qualifications recognized by the Malaysian Government.

International students must meet any one of the following English Language tests recognized by TAR UC as meeting the English Language requirement before they are accepted for admission to any of the TAR UC programmes.

IELTS (Academic): Band 4.0

TOEFL iBT: 31

MUET: Band 3.0

Pearson Test of English: 36

Cambridge English (Linguaskill): 140

Or any other qualification which is of equivalent level as determined by the Senate of TAR UC.

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