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رحلة الدراسة

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This business and marketing degree course brings together the twin disciplines of business and marketing. Students will learn about accounting for business managers, digital marketing, marketing research, and responsible business strategy and understand how they are being applied in today’s business world.

Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

  • Business Development & Consultancy
  • Business Operations
  • Digital Marketing & E-commence
  • Entrepreneurship
  • Management
  • Public Relations & Corporate Communications

Modules

Academic Year 1

  • Marketing Research I
  • Marketing Principles and Practice
  • Academic Study Skills
  • Communications for Marketing and Advertising
  • Organising for Business
  • Accounting for Business Managers
  • Academic Writing: Developing Critical Thinking Skills

Academic Year 2

  • Marketing Research II
  • Contemporary Issues in HR Service Delivery
  • Digital Marketing
  • Career Preparation
  • Effective Communication Skills II
  • Marketing Management
  • Managing Business

Academic Year 3

  • Advanced Marketing Study (Project)
  • Brand and Corporate Communications
  • Global Marketing
  • Corporate Marketing Strategy
  • Contemporary Marketing Issues
  • Innovation and Change

The delivery of modules is subject to change and may not follow the sequence as shown above.

Mode of Assessments

Assessments include assignments, tests, projects, and final examinations.

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Arts with Honours in Business and Marketing from Coventry University.

في أي قسم أنا؟

School of Business and Management

خيارات الدراسة

دوام كامل (28 أشهُر )

رسوم التسجيــل
SG$32,356.80 (US$ 24,031) سنوياً
Academic Year 2 Entry: SG $21,571.20 Academic Year 1 Entry: SG $32,356.80
تاريخ البدء

26 يوليوز 2021, 22 نوفمبر 2021

مكان عقــد الدورة

PSB Academy

City Campus,

Marina Square, 6 Raffles Blvd, #03-200,

039594, Singapore

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للطلاب من الولايات المتحدة

Applicants must have Diploma from PSB Academy, or equivalent. English Language requirements: IELTS with an overall score of 6.0 (with no sub-band less than 6.0); TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English; TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22.

للطلاب الدوليين

Entry requirements vary from country to country.

Students are required to complete international academic qualification equivalent to GCE A Level or
Completed Diploma from recognised institution, or equivalent.

For more details, please visit the institution website.

1 GCE ‘O’ level English (Grade C6) or equivalent; OR
IELTS score of at least 6.0; OR
PSB Academy’s Certificate in English Proficiency course; OR
PSB Academy’s Certificate in Academic English course; OR
An equivalent English language qualification

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