Diploma in Mass Communication (N67) Specialisation in Advertising and Public Relations


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First and most established media course in Singapore

Largest network of successful media alumni, including 8 Days Senior Editor Florence Fong, Straits Times Deputy Money Editor Dennis Chan, MediaCorp Radio and TV presenter Bharati Jagdish, 987FM DJs Justin Ang, Sonia Chew and Gerald Koh, and London-based International Business Times online journalist Mary-Ann Russon

Real-world exposure through projects, internships or a stint at m:idea, Singapore’s first student-run media conglomerate

State-of-the-art facilities including TV and radio studios, and editing suites

About the Diploma

Get backstage access and interview celebrities and newsmakers for publication. Host your own radio talkshow. Become the next big thing in social media. Do all this and more when you sign up for the Diploma in Mass Communication (MCM)! As the most established media course in Singapore, MCM offers a comprehensive curriculum ranging from print, online and broadcast journalism to advertising, public relations, radio, TV and social media.

A Strong Foundation in Media

2015quote_mcm.jpgDuring the first two years of the course, you will pick up skills in areas such as marketing communications, radio and TV production, journalism, digital media, advertising and public relations. These are complemented with writing, speech, social psychology, media research and business management skills. You will develop your skills in top-notch purpose-built facilities that include TV and radio studios and media labs.

Real-world Exposure

For the best possible learning experience, classroom assignments go beyond academic exercises. You may find yourself reporting overseas on the MTV World Stage, reviewing restaurants and plays, interviewing or taking photographs of celebrities, producing programmes for national TV or radio, or pitching advertising and public relations campaigns to multinational companies as part of your homework.

You will also get a chance to go on six-month local or overseas internships as your seniors have with industry leaders such as MediaCorp, Singapore Press Holdings, Sony Pictures Entertainment, Wunderman (US) and Myriad Pictures (US).

Alternatively, you could intern with m:idea, Singapore’s first student-run media conglomerate, where you will pitch for business and deliver editorial, design, photography, public relations, advertising, digital media, TV and radio production services to clients. You may even get to supervise your peers for our campus newspaper, lifestyle magazine, e-zine, radio or TV station.

MCM graduates can join the media industry as producers for radio and TV programmes, news reporters, magazine editors, broadcast journalists and photojournalists. Those interested in advertising and public relations can look forward to exciting careers in account management, copywriting, media planning, marketing communications, corporate communications, media relations and event planning. Graduates may also drive online and mobile campaigns as web content managers and social media managers. Or you can start your own business as the founders of award-winning The Secret Little Agency did.

Further studies

With a broad-based MCM diploma, you can pursue degrees in many fields such as arts and social sciences, business, communications, design, journalism, law, media, public relations and psychology.

Advertising and Public Relations

Hone your marketing communications skills through specialist modules such as Advanced Advertising, Advertising Creative, Advanced Public Relations, Integrated Marketing Communications and Events Management.

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School of Film and Media Studies

خيارات الدراسة

دوام كامل (3 أعوام )

رسوم التسجيــل
SG$9,050.00 (US$ 6,626) سنوياً
تاريخ البدء

متوقع أكتوبر 2023

مكان عقــد الدورة

School of Film and Media Studies

Blk 53-07- 01,

535 Clementi Road,

599489, Singapore

شروط القبول

للطلاب الدوليين


To be eligible for our diplomas, candidates must have the following GCE ‘O’ Level examination (or equivalent) results.

Subject : English Language as a First Language: 1–3 ('O' Level Grade); Mathematics (Elementary/Additional): 1–7 ('O' Level Grade) Any three other subjects: 1–6 ('O' Level Grade)

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