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Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Career Options

The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.

Head of Digital Marketing

The head of digital marketing is responsible for a company's online marketing. These professionals will create a digital strategy based on organizational objectives and ensure that it is implemented correctly with the right campaigns and messages to impact the target audience. With experience in marketing, these professionals will be proficient in disciplines such as SEO, SEM, emailer marketing, and retargeting, among others. They ensure effective lead generation and conversion through constant analysis.

A head of digital marketing is creative and analytical, as well as proficient in marketing and digital activities.

Marketing Manager

Marketing managers are in charge of planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Tasks include market segmentation, research, promotion, advertising and reporting as well as budgeting and competitor benchmarking, among others. The end goal of a marketing manager is to ensure that a product is relevant and reaches customers for market success and profitability.

A marketing manager will need good communication and presentation skills as well as knowledge of finance and data analysis.

Head of Media

Heads of media are in charge of the paid advertising campaigns of an organization. They work within a determined budget with the aim of ensuring that an organization’s message reaches its target audiences effectively. Media objectives may include reach, sales, ROI or engagement. These professionals will analyze data to determine optimal media outlets such as TV, radio or social media for advertising and will monitor results. Their functions include negotiating with media providers, analyzing data, optimizing campaigns, planning, budgeting and creating media messages to ensure impact and results.

The skills needed to become a head of media include data analysis, organization and negotiation, among others.

Head of Communications

Heads of communication are in charge of all the communication materials and messages generated by an organization both off- and online. They ensure message coherence and that a positive organizational image is communicated to target audiences. Understanding audience perception, monitoring third-party messages about the organization and industry, anticipating reactions as well as tracking the effectiveness of released communication materials are important for success in this position. Heads of communication will also oversee the materials and messages produced by other departments such as marketing to ensure that they are in line with the overriding communication objectives and strategy.

خيارات الدراسة

دوام كامل (1 عام )

رسوم التسجيــل
€13,800.00 (US$ 16,697) سنوياً

* السعر الظاهر هو سعر توضيحي، يرجى تواصل مع الجامعة

تاريخ البدء

27 سبتمبر 2021

مكان عقــد الدورة

EU Business School

EU Barcelona,

Diagonal Campus, Diagonal 648 bis,

Barcelona,

08017, Spain

دوام كامل (1 عام )

رسوم التسجيــل
€28,800.00 (US$ 34,845) سنوياً

* السعر الظاهر هو سعر توضيحي، يرجى تواصل مع الجامعة

تاريخ البدء

27 سبتمبر 2021

مكان عقــد الدورة

EU Geneva

Rue Kléberg 6,

Geneva,

1201, Switzerland

شروط القبول

للطلاب من الولايات المتحدة

1 certified copy of bachelor's degree and transcripts; Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE. Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

للطلاب الدوليين

1 certified copy of bachelor's degree and transcripts

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

قد يكون هناك متطلبات أيلتس مختلفة بناء على التخصص المحدد.

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حول EU Business School

منهج الكلية العملي للتعلم يضمن اكتساب الطلاب للخبرة العملية اللازمة لاكتساب المهارات.

  • خمس فروع جامعية في أوروبا وعبر الإنترنت.
  • برامج تأسيسية وبكالوريوس وماجستير وإدارة أعمال.
  • كلية تجارة معترف بها حول العالم.
  • مجتمع طلابي متعدد الثقافات من 100 جنسية مختلفة.