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This programme prepares students to operate within an internationally-focused marketing team. The curriculum focuses on the various communication strategies and channels available to target a global audience with a strong focus on the latest opportunities presented by digital marketing expansion. The dissertation allows for self study and for students to further specialise in a specific area of interest. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Core Units:

Continuous Professional Development Credits: 10

Applied Research Credits: 10

Global Marketing Management Credits: 20

Digital and Social Media Management Credits: 10

Pathway Units:

Pathway Dissertation Credits: 30

Strategic Marketing Planning Credits: 20

Global Sales Management Credits: 20

Award

  • BA with Honours in Global Marketing Management, awarded by IMI, Switzerland
  • BA with Honours in Global Marketing Management, awarded by Manchester Metropolitan University, UK

خيارات الدراسة

دوام كامل (2.5 أعوام )

رسوم التسجيــل
Fr24,150.00 (US$ 26,864) سنوياً
CHF 24,150 for the entire course; Registration Fee: CHF 2,800
تاريخ البدء

23 أغسطس 2021, 15 نوفمبر 2021

مكان عقــد الدورة

IMI International Management Institute

Seeacherweg 1,

KASTANIENBAUM,

Luzern,

6047, Switzerland

شروط القبول

للطلاب من الولايات المتحدة

Applicants must have ICI Higher Diploma or equivalent. English proficiency: IELTS 6.0 or equivalent.

للطلاب الدوليين

  • IMI Higher Diploma or equivalent
  • Six months work/internship experience
  • English proficiency: 5.5 IELTS or equivalent
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