Marketing and Management with Placement Year BA (Hons)

بريطانيا

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Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.Combining contemporary marketing with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad.Year 1 provides a foundation of knowledge and skills in marketing and management with six compulsory modules. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, consumer behavioural science, branding, market research and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as retail marketing and social marketing.The degree culminates in either a dissertation or project based on an area of marketing of your choice.

في أي قسم أنا؟

Durham University Business School

خيارات الدراسة

دوام كامل (4 أعوام )

رسوم التسجيــل
£26,250.00 (US$ 33,058) سنوياً
هذه رسوم مؤقتة قيد القبول

* السعر الظاهر هو سعر توضيحي، يرجى تواصل مع الجامعة

تاريخ البدء

30 سبتمبر 2024

مكان عقــد الدورة

Durham City

Palatine Centre,

Durham,

DH1 3HP, England

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حول Durham University

جامعة دورام هي جامعة متطورة وتحظى بمكانة رفيعة وتجمع بين التاريخ العريق والقيم الحديثة.

  • تستقبل دورام أكثر من 18000 طالب من جميع أنحاء العالم
  • صُنفت ضمن أفضل 30 جامعة دولة في العالم.
  • حصلت الجامعة على معيار TEF Gold التعليمي
  • دورام واحدة من أفضل 5 جامعات في المملكة المتحدة

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