The MSc Data Science and Marketing will provide you with the technical and practical skills to combine data science with marketing analytics, allowing you to use technology to transform businesses and marketing strategies and improve performance.
The rate at which we can create data is rapidly accelerating. These enormous quantities of data hold the keys to success in many sectors, and none more so than marketing and business.
The pace at which we produce data is rapidly outstripping our ability to analyse and use it. The MSc in Data Science and Marketing will give you the tools needed to accurately analyse data on a vast scale, giving you highly desirable skills in an increasingly competitive job market.
Why study MSc Data Science and Marketing
Pathways
As well as MSc Data Science and Marketing, we have the following pathway options that give you the chance to specialise in a particular industry area. For each MSc Data Science pathway, in addition to the pathway-specific skills, you’ll learn core skills that are essential for data scientists such as statistical analysis, programming, machine learning, data visualisation, and big data technologies.
In collaboration with Goldsmiths Institute of Management Studies, you’ll gain the skills to become the next generation of data science experts in sectors ranging from healthcare to business.
Prepare yourself for a career in data science and marketing analytics
We carefully designed our data science programme to help you to become successful data science professionals. Core modules of the individual pathways provide you with a solid grounding in the theory of big data, statistics, machine learning and the pathway domain. We train you on how marketers navigate digital marketing environments successfully and implement effective marketing communication strategies. The latest methods and techniques that you learn make you create successful digital business models, and how they build strong brands in digital marketing environments. The programme provides you with the opportunity to learn the core techniques and further it enhances your learning through lab sessions. The lab sessions are going to help you to build hands-on experience of data science tools prior to your graduation.
سبتمبر 2025
Goldsmiths, University of London
New Cross,
Lewisham,
SE14 6NW, SOUTHERN ENGLAND, England
قد يكون هناك متطلبات أيلتس مختلفة بناء على التخصص المحدد.