تحديث كوفيد-19: هذا البرنامج الدراسي سوف يبدأ أون لاين ويستمر في الحرم الجامعي لاحقاً. اقرأ المزيد.

ماذا سوف أتعلم؟

In the Bachelor of Arts in Communication program you create advertising, public relations, and social media campaigns for real clients, all while learning how to effectively communicate with different target audiences.

You choose from three Areas of Emphasis:

Communication Studies

Enhance your skills in group collaboration and leadership, conflict management, team presentations, persuasion, and adapting to digital communications. These skills are valuable for corporate training, human resources, sales, corporate and employee communications, and management positions.

Advertising and Public Relations

Prepare for advertising, public relations and marketing positions and produce portfolio-level work for local clients in our campaigns classes and by participating in national competitions sponsored by the American Advertising Federation and the Public Relations Student Society of America.

Media Strategies

If you want to work in the business side of media, the media strategies area of emphasis gives you a solid foundation to build your career. Learn about the inner workings of the media industry and how media major organizations are structured.

Learning Outcomes by Area of Emphasis

Advertising and Public Relations

Advertising and public relations students will be able to:

Write effectively in a variety of formats used in the field of communication.
Prepare and deliver effective oral presentations.
Understand and describe major theories of communication.
Identify and define the major sub-disciplines in the field of communication.
Demonstrate awareness of ethical dilemmas in the field of communication.
Locate and use credible sources of information on communication topics and issues.
Identify and evaluate the research methods used in a scholarly journal article.
Demonstrate a fundamental knowledge of the advertising and public relations disciplines expected for entry-level employment.
Produce materials commonly used in the advertising and PR fields.
Integrate production and analysis that contribute substantively to advertising and PR campaign development.

Communication Studies

Communication studies students will be able to:

Write effectively in a variety of formats used in the field of communication.
Prepare and deliver effective oral presentations.
Understand and describe major theories of communication.
Identify and define the major sub-disciplines in the field of communication.
Gain awareness of ethical dilemmas in the field of communication.
Locate and use credible sources of information on communication topics and issues.
Identify and evaluate the research methods used in a scholarly journal article.
Demonstrate knowledge of fundamental concepts in human communication.
Illustrate human communication concepts.
Analyze situations through the application of human communication theories/concepts.
Identify and analyze human communication problems and generate and evaluate solutions.

Media Strategies

Media strategies students will be able to:

Demonstrate a professional level of writing standards across a wide range of disciplines
Master client relationship engagement skills
Master work environment skills such as collaboration and report or client content development
Professionally present work
Think critically
Reflectively critique one's own work

التخصصات

  • Communication Studies
  • Advertising and Public Relations
  • Media Strategies

في أي قسم أنا؟

College of Arts and Sciences

خيارات الدراسة

دوام كامل (4 أعوام )

رسوم التسجيــل
US$40,490.00 سنوياً
USD $20,245 per term

* السعر الظاهر هو سعر توضيحي، يرجى تواصل مع الجامعة

تاريخ البدء

23 أغسطس 2021, 19 يناير 2022

مكان عقــد الدورة

College of Arts and Sciences

200 Bloomfield Avenue,

WEST HARTFORD,

Connecticut,

06117, United States

شروط القبول

للطلاب من الولايات المتحدة

A candidate for admission to the University of Hartford must be a graduate of, or student who will be graduated from, an accredited secondary school, or must have passed a state secondary school equivalency examination.

للطلاب الدوليين

For students who have demonstrated above average performance in the first years of high school will be considered without their final year results. You will be required to present the following results: 2.75 (out of 4.0); 3.75 (out of 5.0); 80% (out of 100); 70% (out of 100) India/Canada.

IELTS - 6.5

TOEFL - 80 IBT

Pearsons – 58

قد يكون هناك متطلبات أيلتس مختلفة بناء على التخصص المحدد.

أضف إلى المفضلة

حول University of Hartford - Undergraduate Admissions

تقع في حرم جامعي رائع في الولايات المتحدة، إنها مناسبة تماماً للطلاب الاجتماعيين الذين يركزون على الترقي الوظيفي.

  • فصول محدودة الكثافة بنسبة طلاب لأعضاء هيئة تدريس تبلغ 9 إلى 1
  • يمثل الحرم الجامعي 46 دولة
  • ضمن أفضل 5٪ من كليات الأعمال حول العالم (معتمدة من قبل AACSB)
  • #57في التخصصات الهندسية (يو أس نيوز آند ورد ريبورت)