Bachelor of Arts in Communication Studies - Public Relations Concentration

Longwood University

Discover the power of strategic communication guided by expert faculty and surrounded by teams of supportive classmates. With access to our engaged Community and industry standard broadcast facilities, you'll build a competitive, real world, professional portfolio; examine the challenges that face professional communicators and explore ways to engage global audiences.

Career Path

This is the career where service joins strategy and you can make a difference every day. Strategic communication is a valuable asset in any business, company or professional area. Our alumni have landed prime jobs, and soared into meaningful careers in a variety of fields.

Public Relations

Video Production

Marketing

Event Planning

On Air Talent

Reporter

Social Media Manager

Management (corporate and nonprofit)

Human Resources

Lobbyist

Graduate school for careers in law, counseling, higher education, business, politics, and health care

Public Relations

You’ll explore the exciting world of Public Relations, where you learn how to help organizations develop their brand. Working with real clients to help them meet strategic goals, you will create publicity campaigns, social media branding initiatives, immersive events, media pitches and press releases. You’ll learn to work with news media and social media to tell organization’s stories and to plan events or social media campaigns that will keep the public’s attention. Your e-portfolio will exhibit your Public Relations expertise with real work products.