Bachelor of Arts/Bachelor of Commerce - Marketing

Curtin University

With this double degree you can apply core business skills to your creative ventures, and infuse creativity and critical thinking into business contexts. You will learn technical skills in both your chosen disciplines, as well as transferable skills such as communication and problem-solving. You’ll also enjoy access to Curtin’s business, media and performance facilities. Develop real-world experience before you graduate. Learn how work-integrated learning helps you build career skills and connect with industry early. At Curtin, we’re here to support you in boosting your employability and achieving your professional goals. Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services. This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies. You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

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