Bachelor of Business and Bachelor of Data Science - Marketing

Griffith University

As digital disruption becomes a reality, the ability to analyse vast quantities of data to extract relevant intelligence for commercial planning is a highly sought after skill. By combining these degrees, you will gain crucial skills in data science that they will be able to apply to business and commercial scenarios helping to future-proof their careers. You'll gain the skills to analyse, manipulate, model and interpret large data sets using digital platforms and tools, including Python, Tableau, Hadoop and SQL. You will be able to apply these specialised skills to your business major to uncover patterns and generate valuable insights into business operations and decision making. Through the Bachelor of Business you will gain a solid foundation in all aspects of business and develop an understanding of the social, cultural and political dimensions of business. You will enhance this knowledge with further expertise and experience by completing a major. With combined qualifications in business and data science, you could find employment opportunities across a range of industries where you will develop data driven solutions for real-world issues in your chosen major.

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