Bachelor of Business (Marketing and MarTech)

Western Sydney University - Sydney City Campus

The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future.

Marketing plays a critical role in every organisation as a core function that enables organisations to strategically understand customer needs in the new age of digitalisation, where technology has become a key channel of engagement between buyers and sellers. This major is designed to equip you with relevant, practical skills to develop contemporary marketing strategies supported by emerging marketing technologies suitable for the dynamic environment in which marketers engage consumers. You will gain an in-depth understanding of topics at the forefront of contemporary marketing and marketing technology, such as customer experience, strategic marketing, marketing analytics, omnichannel, and digital marketing and technology.