Bachelor of Business - Marketing

University of the Sunshine Coast

In the Marketing major, you Will learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies. Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. UniSC is one of the only universities to offer social marketing an essential skill that will help you stand out in an expanding global industry.

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