Bachelor of Commerce (Marketing)

Curtin College

The program provides a comprehensive foundation in marketing, equipping students with the knowledge and practical skills required to create customer value and support business growth. Students develop expertise in consumer behaviour, market research, branding, digital and international marketing, retail and services marketing, pricing, product development, promotion strategies and marketing communications. The curriculum combines theoretical knowledge with practical application, preparing graduates to analyse market trends, understand customer needs and develop effective marketing strategies across diverse industries.