Graduate Certificate in Digital Marketing (ARC701.1)

University of Canberra

Hit the ground runningBuild a career in high-demand, with the Graduate Certificate in Digital Marketing.This online course will boost your career options whilst helping you to master the latest fundamentals in digital marketing. You’ll gain hands-on experience using digital platforms that you can apply in your workplace.Get equipped with the latest skills in social media, search engine marketing (SEM), search engine optimisation (SEO), and Google Analytics. You'll learn the skills needed to identify and articulate target audiences and place them at the heart of your marketing strategy.Delivered 100% online, this course has been designed with the working professional in mind. You’ll be able to manage study around your lifestyle and apply the skills you learn straight away.This course has been developed in conjunction with Media Federation Australia (MFA) and the Interactive Advertising Bureau (IAB). Upon completion, you will be Google Certified and certified in two online platforms of your choosing.Considering future learning? This course is a pathway to the Master of Creative Industries.Study a Graduate Certificate in Digital Marketing at UC and you will:Compare and critique digital marketing with traditional marketing theory and applications.Design and employ professional best practice models.Integrate critical knowledge and communication skills for sustained contribution to innovation and leadership in your field.Critique and assess advanced digital marketing communication theory and practice informed by discourse and local and global contexts.Exemplify expert professional skills and judgements focusing on industry recognised proof of knowledge.Work Integrated LearningEnjoy an immersive online learning experience where you’ll be connected with an inspiring cohort of teachers and industry experts who will share their own experiences and mentor you through your learning.Throughout your course, you’ll get hands-on experience through platform-based training and a contextual approach to learning with social media, search strategy, Google Analytics and more.Career opportunitiesDigital Marketing ManagerPPC SpecialisteCommerce ManagerDigital Marketing AnalystSocial Media ManagerSEO ManagerSEM ManagerGoogle Analytics SpecialistCampaign ManagerMarketing ManagerAdvertising Manager