Master of International Business and Master of Marketing

University of Wollongong

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions. Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.This 2 year packaged degree allows you to complete 2 master programs in just 2 years, instead of what would normally take 3 years to complete separately. Initially, you will complete your first master’s program for the duration of 1.5 years. You will then receive 6 subjects (36 credit points) credit into your second master’s program, allowing you to complete your second master’s in 2 additional trimesters. If you hold a bachelor’s degree in a Business or Commerce related area, you may be granted credit into your master’s program to further shorten the duration and complete 2 master’s in under 2 years.

Faculty of Business and Law

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