Bachelor of Commerce (Marketing)

Curtin University, Malaysia

Marketing is a dynamic and influential discipline that helps organisations connect with their audiences, shape customer experiences and stay competitive in a complex global environment. In the BCom (Marketing) at Curtin University Malaysia, you’ll develop a clear understanding of how behavioural insights, creativity and strategic thinking combine to drive effective marketing solutions across diverse industries. Grounded in contemporary marketing practice, this major teaches you to analyse consumer and competitor behaviour, interpret market trends and design strategies that differentiate products and services in a competitive market. You will learn to craft targeted and impactful marketing initiatives that resonate with different audiences. This major emphasises applied learning so you gain hands-on experience with industry tools such as social media management platforms and digital marketing applications. Through case studies, industry engagement and experiential learning, you’ll graduate with versatile, future-ready skills. These will open pathways to careers in advertising, retail, tourism, government, consulting and service industries. Graduates of this course may be recognised internationally by the Chartered Institute of Marketing.

Faculty of Business