Bachelor of Business (Marketing)

Te Pukenga trading as Unitec

The Bachelor of Business (Marketing) equips you with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning, where you’ll work on projects for organisations aligned with your specialisation.With input from national and international business leaders, this programme ensures you learn industry-relevant skills from experts.Programme Highlights:Industry-Based Learning (IBL): Gain work experience during your final year by working on real projects in an organisation aligned with your specialisation. During your internship, you’ll work on a project directly related to your specialisation. This provides the opportunity to implement what you have learnt throughout your study.Digital Marketing Certifications: Earn professional certifications in Google AdWords, Google Analytics, and HubSpot Inbound Marketing. Marketing Simulation Games: Participate in simulations that provide insights into strategic marketing and business decisions. Real Business Experience: Work on real-world case studies and create marketing campaigns for New Zealand organisations as part of your coursework.

School of Applied Business