Bachelor of Business - Marketing

Auckland University of Technology

Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree. New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways. As a marketing student, you'll learn to identify and address customer needs, find out more about consumer behaviour, identify market insights, learn to integrate marketing communications and address social marketing issues. You'll also explore topics like strategic marketing and brand management.