Bachelor of Commerce / Bachelor of Design Conjoint - Marketing

The University of Auckland

The BCom/BDes conjoint gives you an advantage in business and enterprise as you develop skills to be proactive in ever-changing markets with ever-changing technologies. You can pursue your own interests in a flexible business degree offering a variety of majors. At the same time, you will learn how to research, prototype, test and implement different solutions to business problems, using real-world and imagined scenarios. Emerging and future technologies will require business nous and design savvy to apply in business. The BCom/BDes gives you the commercial and creative grounding to pursue exciting entrepreneurial careers. Design is increasing in importance for organisations of all sizes. The ability to respond to market trends and stay ahead of competitors requires companies to invest heavily in design teams. Coupled with specialist commercial knowledge developed in the BCom major of your choice, you will graduate with a multifaceted skill set applicable in, and desired by, many industries.During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders. In the BCom, you can choose to combine courses to focus your studies in any of the following areas: advertising and communications management, services management or advanced market research.