Bachelor of Commerce (Honours) in Marketing

The University of Auckland

If you have achieved consistently high grades in your Bachelor of Commerce degree (or equivalent) you could be eligible for the honours programme. It will provide you with an additional 120 points of postgraduate research-based study to develop your analytical skills and critical thinking. You will complete a set of advanced courses in the discipline and a short supervised dissertation or project that will demonstrate your independent research skills. Your honours programme structure and courses will depend on the specialisation selected. Global organisations, local businesses and leading universities recognise the relevance of our postgraduate curriculum, making our graduates sought after. Our Business School ASB Careers Centre will help get your career in business off to a strong start. You can access programmes, workshops and one-on-one support. You will be given opportunities to network with employers to increase your knowledge of the local business environment.You can complete a Bachelor of Commerce (Honours) in Marketing or a Master of Commerce in Marketing, with a customised dissertation specialising in an area such as: Marketing management, Branding, Digital marketing, Advertising and communications management, Marketing research, Service management, Value co-creation, Customer engagement, Sustainable marketing, Collaborative consumption, Tourism A dissertation is an advanced research project involving one-on-one mentoring by a dedicated academic staff member. This individualised experience will extend your analytical capabilities, enable you to stand out when job hunting and future-proof your career.

Business School