Business and Analytics (Extended Degree)

Northumbria University, Newcastle

**Discover the data driving business success.**Data analysts are curious. When presented with information they think critically, extensively explore all possibilities, and offer human interpretation alongside automated analytics.Our Business and Analytics BSc (Hons) course provides you with the opportunity and skills to explore these techniques, identifying patterns, interpreting trends and ultimately informing business development and decision making.You will learn in a diverse environment, building cultural and ethical awareness, important in the field of analytics where issues such as data privacy are vital.Supplemented with broad business modules, you will gain interdisciplinary skills which will help you interpret data within a range of business contexts – from marketing to finance. This double-sided approach is valuable for tasks which you may encounter during employment for example, forecasting sales when entering new global markets or assessing brand performance online to help inform digital marketing strategies. Having this knowledge of business and analytics together will ultimately help you stand out in your future career.Accredited Business School - Newcastle Business School is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB). **Extended Degree** This extended degree provides an alternative route to higher education and supports those who don’t meet the standard entry requirements for an undergraduate degree. It includes a foundation year that gives you the chance to establish a strong academic foundation while exploring a wide range business issues, ranging from strategy and marketing to entrepreneurship and responsible management. **What will I learn in my Foundation Year?**This first year of this course will introduce you to the key concepts of human resource and marketing management and the concept of strategic and contemporary management. It will provide you with a broad context of knowledge and development of the essential skills required for industry. You will then learn how to apply key theoretical themes in an end of year project.The foundation year of the course delivered at level 3 which develops your ability to study in Higher Education is not accredited. Subsequent levels and years are accredited and deliver the knowledge, competencies, and skills required to meet the specific course accreditation requirements that relate to the approved accredited award title.

Business