Business Management with Digital Marketing

University of Bedfordshire

This course equips you with the knowledge, skills and professional competency to work confidently as a manager in a digitally dependent business environment while also offering you the opportunity to specialise in one of five key areas.

The course builds your knowledge and practical skills in general business management subjects such as strategy, policy design, innovation and entrepreneurship. You explore how business has evolved in recent years as well as studying the transformational practices that are reshaping current business models, particularly sustainable business practices. The course is practice based, with theory and learning applied to real-life situations and problems. Learn from subject area experts using modern and innovative teaching and learning approaches. Work in our cutting-edge IT suite exploring new data analytics platforms.

Department of Strategy and Management