Digital Business Management - BSc

University of Roehampton

Digital technologies are revolutionising the business world, and organisations need innovative thinkers who see business through a digital lens.Our BSc Digital Business Management has been designed in consultation with industry experts to ensure it reflects the realities of a fast-paced and ever-changing global economy.This degree covers the fundamentals of the business ecosystem alongside specialist expertise in digital innovation, entrepreneurship, and data-driven decision-making. From the start, you will gain a strong grounding in the fundamentals of finance, marketing, consumer behaviour, and the global economy, while also exploring how technology is reshaping the world of work and disrupting traditional business models.As you progress, you’ll engage with modules in enterprise project management, business intelligence and analytics, and digital business models, giving you hands-on experience of using data and digital tools to drive value and inform strategy.At the final stage, you will deepen your expertise through specialist modules in Digital Innovation and Strategic Digital Transformation, equipping you to design, lead, and manage digital change responsibly and sustainably.

Faculty of Business and Law