Digital Marketing - BSc (Hons)

Manchester Metropolitan University

**COURSE OVERVIEW**Marketing is changing fast. Automated systems now shape what people see online and how they interact with brands. Businesses use digital platforms, data, and artificial intelligence (AI) to understand customers, promote products, and improve results.This means modern marketers need more than basic digital skills. You’ll learn how technology works, how to use data to make smart decisions, and how to use AI in a responsible and effective way.The BSc (Hons) Digital Marketing degree is designed for this new world. It helps you build confidence not just in using digital tools, but in understanding how digital marketing really works. Unlike traditional courses, this degree puts digital and AI at the centre of everything you learn, preparing you for future careers in marketing.**FEATURES AND BENEFITS** * **Future focused curriculum -** This course covers digital marketing, AI, and real-world projects helping you gain practical, up-to-date skills for graduate careers or further study.* **Learn from experts -** With years of experience in industry, our teaching staff provide a unique insight into the world of marketing, advertising, digital media and PR.* **Sustainable marketing practice -** The programme covers ethical, sustainable, and responsible marketing practices. This aligns with the growing demand for businesses to operate in a socially responsible manner and prepares you to lead with integrity.* **Manchester: a digital hub -** Manchester is a leading UK digital hub, and our course is shaped by close industry links, evolving with the latest in AI, automation, data analytics, and digital marketing practice.* **Enhance your employability -** Through activities including internships or volunteering. With our award winning 'Rise at Manchester Met' programme, you can gain extra academic credits towards your degree.

Marketing, International Business and Tourism