The MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications, taking into account the constraints, opportunities, risks and technical elements of different digital platforms.
The course explores the strategies that drive marketing and communications campaigns, covering topics such as new product development, crisis communications and green marketing.
Gain a broad overview of the relationship between marketing and the digital economy, from a global perspective.
Learn to apply marketing concepts to relationship-building and networked communication.
Learn from academics engaged in world-leading research into digital media, digital methodologies and marketing.
Assessment
Learning outcomes are assessed using a mix of coursework, essays, projects, presentations and, in some cases, exams. There will be variation across modules, and some are wholly examined by coursework. Teaching staff will aim to provide students with constructive feedback on assessments.
Career paths
This programme is suitable for individuals who are looking to work in marketing, internal or external communications, social media, public relations, and advertising roles, in commercial or non-commercial sectors.
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متوقع September 2024
تاريخ البدء
16 سبتمبر 2024
Mile End
Mile End Road,
Tower Hamlets,
London,
E1 4NS, England
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