Marketing in the Creative Industries MSc

Queen Mary University of London

MSc Marketing in the Creative Industries focusses on fine and visual arts, theatre, dance, music, fashion, film, design, gaming and more. Students will develop insight into practical marketing and audience development for the arts and cultural sectors learning from established scholars and cultural practitioners. Develop insight into practical marketing and audience development for the arts and cultural sectorsExplore the opportunities and challenges of marketing in the creative industries.What you'll studyYou will study the principles of marketing tailored to creative industries and the cultural sector and you will explore how arts, heritage and culture are linked to business and society. Using real case studies from around the world and building on a network of London-based practitioners, creatives, well-established cultural organizations and strategic arts collaborators, the course offers a complex view of arts marketing and consumption and their relationship to social change. The programme also offers insights into the often precarious forms of work and organisation that have emerged in the creative sectors, and the relationship between cultural production and movements for environmental sustainability and economic and social justice. You will have the opportunity to delve into subjects at the heart of marketing and communication for the creative industries, including: Arts marketing and cultural consumption Audience development and community engagement strategies Ethical/Social marketing for the creative sectorAdvertising, digital and social media marketing The management and administration of art and culture Inclusion, equality and diversity in the cultural/creative marketplace Sustainability in cultural productionYou will research the practices of cultural organisations and creative businesses through lectures and seminars, open discussions, debates, and guest lectures from artists, creatives, arts marketers and administrators and cultural organisers. You will also have the opportunity to visit and meet innovative creative organisations and SMEs to learn how they operate in London’s cultural scene and get a glimpse of the work that is done backstage.

Business and Management