Master of Business Administration - Global Marketing

Coventry University

Master of Business Administration (MBA) suite of courses are designed to help you advance into a senior leadership role or channel your entrepreneurial aspirations into a new business venture.You can choose to apply and study for one of the following specialist MBAs:Master of Business Administration (MBA)Master of Business Administration (MBA) AI and Business AnalyticsMaster of Business Administration (MBA) Global MarketingSee modules for more information regarding specialist modules.Studying one of these courses will offer you the chance to:learn how to initiate and bring about change within an enterpriseenhance your ability to think critically and strategically in an ever-changing and ambiguous business environmentdevelop responsible and ethically based and culturally sensitive practices.The four key principles embedded in this course are responsible management, transformation change, use of technology and data-driven decisions.Our holistic approach balances practical experiences with self-development as an entrepreneur, a business leader and a global citizen.The course content reflects the changing nature of business, integrating strategic management, contemporary research and practice, metacognition and skills development.You should learn how to use a data-driven approach and harness the responsible and ethical use of technology and artificial intelligence (AI) in decision-making, strategy formulation and business processes.Explore the importance of adopting a growth mindset to become a responsible business leader, while reconciling the interests of business and society as a global citizen.Through practical application and experiential learning, you should learn to tackle real-life business challenges through authentic, industry-led assessments.As you develop your skills as an entrepreneur or business leader, you can expect an emphasis on the UN Sustainable Development Goals (SDGs), the adoption of pro-social values, and the overall consideration of sustainable business practices.

School of Management