Master of Business Administration (MBA) with Digital Marketing

University of the West of Scotland

An MBA is a world-renowned and highly respected qualification. It equips you with the skills you need to work your way up from entry level into senior management roles in business by exposing you to all business functions including accounting, finance, marketing and human resources.The MBA with Digital Marketing course at UWS London is a unique opportunity to master the foundations of business while also specialising in one of the world’s fastest growing fields - digital marketing.In this course, you will learn about the integral, and ever-growing role of digital media in growing businesses. The rapid advancement of digital media over the last decade has revolutionised the way that companies understand and use marketing to attract customers. This has driven a surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area.Digital marketing is starting to overtake more traditional forms of marketing such as TV advertising. With people now spending a quarter of their waking hours on their mobile device, brands now have unparalleled access to potential consumers on a daily basis.

Business and Creative Industries