Media Business and Creative Enterprise MA

University of Westminster, London

The media landscape is evolving at remarkable speed, opening new and diverse career routes for aspiring professionals as well as those already working in the industry. Whether you are a content creator who understands the value of intellectual property, or an emerging manager eager to harness media platforms for changing audience needs, the Media Business and Creative Enterprise MA/MSc equips you with the insight, experience, and expertise to succeed.

Designed for business-minded creatives and creatively minded strategists, the programme reflects the industry’s growing demand for talent that bridges innovation and leadership. Our MA pathway invites you to examine how creative ideas are brought to life across platforms alternatively, you can explore how data can be transformed into powerful insights via our MSc route.

Through core modules, you’ll explore the business models driving today’s media industries, learning how to develop and monetise original IP across streaming, gaming, podcasting, print, public service media, and more. In addition to your chosen pathway, your choice of optional modules will allow you to experiment and further stamp your own personality on your career trajectory. If you have an entrepreneurial vision, we’ll help you bring it to life with guidance from seasoned practitioners within the media and tech space.