MPhil/PhD in Marketing

Bath Spa University

The degree of Doctor of Philosophy is awarded to candidates who have critically investigated and evaluated an approved topic and by doing so have made an independent and original contribution to knowledge. It will contain a major research, constructive or reflective component, which in sum, or part, is worthy of publication. They also need to demonstrate an understanding of research methods appropriate to the chosen field. The thesis produced will normally be between 40,000 and 80,000 words, depending on subject area and research topic.

Bath Business School