MSc Digital Business (China)

University of Liverpool

This programme aims to cultivate future business leaders who are equipped with cutting-edge insights, knowledge, and practical skills essential for leading digital transformation in an increasingly complex digital landscape. The world is rapidly evolving in the realms of communication, behavior, and business conduct. The question is: Do you possess the skills required to thrive in this constantly changing digital landscape The MSc Digital Business programme addresses the global and national shortage of digital skills and aims to cultivate future business leaders for the digital era.The programme offers three specialised pathways:Digital Supply Chain: This pathway focuses on integrating digital technologies into supply chain management. It prepares students to tackle modern supply chain challenges in a digital context and lead in various sectorsDigital Finance: This pathway concentrates on applying digital technologies in finance and equips students to spearhead financial transformations in diverse organisations. It aims to develop the competence in digital tools, an understanding of current financial systems issues, and the ability to apply this knowledge to real-world financial challengesDigital Marketing: This pathway focuses on delivering a comprehensive understanding of digital marketing and equips students with the skills to execute effective marketing campaigns in a digital-first environment. It emphasises the importance of global strategies in the evolving landscape of digital marketing.Upon graduation, students will be fully prepared to assume comprehensive responsibility for fostering, implementing, and evaluating digital business initiatives across all functional areas of an organisation.

Faculty of Humanities and Social Sciences