MSc Digital Marketing with Data Analytics

Coventry University

This course is perfect for those wanting to advance their digital marketing career with data analytics and strategic leadership skills. Master digital marketing strategies, data analytics and customer journey mapping.Gain practical experience through real-world case studies and live projects.2Enhance your leadership and critical thinking skills. This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include: reportstestsessayspractical courseworkassignmentspresentations. The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Marketing, Advertising and Communications