Course description
The International Fashion Retailing (Entrepreneurship and Innovation) master's course is delivered jointly by the Department of Materials and the Masood Enterprise Centre in the Alliance Manchester Business School. This dynamic course considers the links between business strategy, the external environment and innovation which are vital for both established and start-up retail businesses in the global fashion industry.
The course will equip you with the essential tools and knowledge to help launch your career in fashion retailing. We use theoretical frameworks and real-world examples, driven by industry, to evaluate how successful fashion retail companies stay relevant and innovative. Find out how nascent entrepreneurial ventures can increase their chance of success in a fast-moving business environment and stay ahead of their competitors. You will also discover how entrepreneurial start-ups and established firms fit within their wider economic, social, political, technological and environmental context, helping you to better understand the landscape of the industry.
You will explore the impact of external factors on a firm's access to raw materials and knowledge , as well as gaining an understanding of its design process and interaction with consumer insights. You will also consider how changes in the external environment have provided positive opportunities, for example launching new creative and original firms and product ranges.
Aims
The programme aims to:
Teaching and learning
The course is delivered through lectures, seminars and small group tutorials.
We use a range of teaching and learning methods, including tutorials, workshops, seminars and research projects. These are supported by an e-learning infrastructure that includes on-line feedback, lecture and lab podcasting and close academic supervision.
Career opportunities
The employment prospects for graduates from this programme are excellent. Recent graduates have been employed by IBM, Marks and Spencer, Oasis, Mercedes Benz, Next, Charnos, National Westminster Bank, Shell, Milliken and Harrods.
23 سبتمبر 2024
The University of Manchester
Oxford Road,
Manchester,
M13 9PL, England
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