MSc International Marketing and Artificial Intelligence for Business

University of Dundee

This course gives you an integrated understanding of global marketing strategies and the transformative power of artificial intelligence (AI) in business.You will explore how:AI-driven insights can enhance marketing effortsto make data-informed decisionsto personalise customer experiencesbe competitive in a global marketplaceYou'll learn through a blend of marketing theory and practical AI application.This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape.This master's degree offers an innovative blend of two powerful disciplines:global marketingAI-driven business strategyIn today’s rapidly evolving business landscape, companies must understand global markets. They must also adapt their strategies using data and AI to gain a competitive edge.This course will teach you how to:gain advanced knowledge in both international marketing principles and AI applicationslearn to analyse diverse consumer marketsdesign impactful digital strategiesapply AI responsibly to optimise business processesYou will be equipped to not only navigate complex global marketing environments but also innovate using AI tools. This will prepare you to tackle strategic challenges in industries that are increasingly data and technology-driven.Teachinglecturesworkshopsgroup workstudent presentations

University of Dundee