MSc Sports Business and Analytics

University of Liverpool

The programme explores sports businesses and organisations, their decision-making processes, and the stakeholders, along with the challenges and opportunities facing the business of sport. You’ll look at sport through the lens of a wide range of disciplines including economics, finance, marketing, and analytics. Sport analytics takes a central role in the programme and the importance of analytics to decision-making in sport is at the forefront. As well as developing programming skills, the influences of data and analytics in shaping contemporary sports business are explored. The school’s sports research and executive education delivered by the Centre for Sports Business is world-leading and this new programme will utilise the Centre’s expertise in analytics and other disciplines. Our MSc in Sports Business and Analytics offers a unique and comprehensive approach, combining expertise in sports data with essential business applications. This is a rare opportunity, as no other programmes at Russell Group Universities offer this blend of skills.

Faculty of Humanities and Social Sciences