Bachelor of Advanced Commerce (Honours) - Marketing

Curtin University

Our Advanced Commerce degree will ensure you’re well-equipped to thrive in your chosen field, regardless of your desired career path. From the very beginning, this course offers a unique learning experience with early opportunities to build professional skills. You’ll learn alongside motivated peers, developing strong connections that support your growth and success. As you progress, you’ll gain in-depth expertise in your chosen major, then focus on a research topic that will form the basis of your Honours year. Throughout your studies, you’ll acquire a powerful blend of knowledge, ethical reasoning, technical expertise and research experience – skills that will enhance your employability, support lifelong learning, and prepare you for future postgraduate study.Wherever possible, our business majors are designed to conform to the membership standards of relevant professional bodies. Refer to individual business majors for specific professional recognition and accreditation information. You'll have the opportunity to apply your disciplinary knowledge to a major research project that connects what you’ve learned in class to real-world issues. This unit serves as a bridge between coursework and the final honours year by equipping you with the skills and experience needed to undertake independent research with confidence and purpose. You'll identify a research question or societal issue relevant to your field of study. Projects may be traditional academic research or applied investigations that address local or global challenges, such as sustainability, social equity, digital futures, or ethical business practices.Marketing is a fascinating blend of behavioural science and creativity. Businesses need strategies to engage with potential clients and meet the organisation’s business goals for their products or services, and consumers need the information that helps them make decisions about which product or service is right for them.As a marketing professional, you will know how to engage an audience through strategies that embrace creative approaches and targeted media channels, and help business to differentiate their products and services in the marketplace. In this course you’ll learn about consumer behaviour and the mix of advertising, digital and social media, sales strategies, public relations, and events that marketers can use to engage consumers. You’ll analyse the behaviour of both competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. You’ll also explore digital marketing, pricing, promotion, distribution strategies and international marketing.

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