Bachelor of Business Major in Marketing

University of Tasmania (UTAS)

Marketing is about finding creative solutions to communication problems. You’ll learn how to identify a target audience, develop strategies to reach them, and communicate effectively to drive action. The Bachelor of Business at the University of Tasmania offers a learning experience that is deeply connected to place, purpose, and possibility. Set against the backdrop of one of the world’s most pristine environments, this degree equips you with the knowledge and skills to thrive in complex, evolving markets - both locally and globally. You’ll explore Tasmania’s growing industries, including energy, agriculture, and tourism, and learn to navigate the current economic climate through real-world projects and data-driven decision-making. Guided by leading researchers and supported by insights from industry professionals, you’ll gain practical experience in areas such as financial and investment analysis, corporate advisory, and investment banking.

Tasmanian School of Business and Economics

002346B