Bachelor of Communication (Business) - Public Relations

Bond University

Combining the creativity of writing, storytelling, and interpersonal connection with the analytical aspects of marketing and consumer behaviour, Bond’s Bachelor of Communication (Business) is a broad-based qualification that helps you develop the strategic and critical thinking skills in demand across corporate, government and not-for profit-organisations. The required subjects cover the full gamut of strategic communication and marketing – from written and oral presentations to delivering messages locally, nationally, and globally via online publications, blogs, podcasts, and social and traditional media. In this degree, you will complete a major (six subjects) in marketing where you’ll develop knowledge and skills in buyer behaviour, marketing research, promotional design, and strategic marketing. You may also study international marketing, and internet and digital marketing.You can further tailor your degree with electives from any faculty or with an additional major in a related field such as film and television, advertising, public relations, social media, or creative writing. The flexibility of this program, along with Bond’s exclusive extracurricular opportunities – Transformer and Beyond Bond – will help you develop a dynamic, future-focussed skillset that can be applied to any career sector, anywhere in the world.

Faculty of Society and Design

063063G