Bachelor of Fashion (Enterprise)

RMIT University

In this degree, you will examine environmental, ethical, corporate and consumer dimensions of the fashion and textiles industry through the lens of product management, marketing and retail. You will gain an understanding of the dynamics of the industry, including consumer buying patterns, and how to design, develop, source, communicate and sell fashion products. With emphasis on the emerging markets and innovations of the Asia Pacific region, this degree incorporates the latest innovations in technology, e-commerce, sustainability and emerging consumer trends.As a graduate, you will have the necessary foundation to further specialise and apply your knowledge in fashion enterprise as an emerging entrepreneur or intrapreneur across large, medium or small global fashion enterprises, or further study. In addition to the multitude of fashion management areas you will cover - including fashion buying, merchandise planning and allocation, and trend analysis - this course will emphasise new practices, from data-driven approaches to interactive virtual environments, transparency of global value chains and improved practices in a sustainable and circular economy.

College of Design and Social Context

0100708