Graduate Diploma in Strategic Communication

University of Technology Sydney

The Graduate Diploma of Strategic Communication is designed to respond to industry demand for competent communication professionals with a foundational understanding of use of communication strategies and techniques. Using contemporary communication scholarship and industry insights, it is also designed to address the needs of professionals who aspire to develop a communication career in driving strong stakeholder relationships and engagement for better organisational outcomes.Facing ongoing technological and social developments, strategic communication becomes critical in every organisation’s practices. Emerging technologies, dynamic media environments, and diverse social issues shape the way individuals engage with or respond to organisations’ communication. In addition, individuals’ preferences keep changing in this fast-paced environment. To keep up with these changes, many organisations strive to meet social and stakeholder expectations. It is often challenging for organisations to do so. This is because different stakeholders exhibit different levels of motivation to engage and collaborate with those organisations. Therefore, strategic communication is required to effectively connect with those diverse stakeholders by grasping key audience insights and formulating possible strategies across complex, fragmented media ecosystems. Strategic communication builds a critical foundation of organisational success. Communication professionals are expected to understand the role of strategic communication in cultivating favourable stakeholder relationships and maintaining positive reputation for organisational survival and legitimacy.CareersGraduates of this course are equipped to work in roles such as: account executive, public relations/communication officer, public relations/communication manager, communication and media advisor, communications and engagement coordinator, content creator, digital ad specialist, social media marketing specialist, and publicity coordinator.

Faculty of Arts and Social Sciences

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