Master of Business Administration / Master of Marketing

The University of Melbourne

The dual program MBA/Master of Marketing program has two objectives. The first is to assist students to develop their capacity to become effective senior level general managers in a wide range of private, public and government organisations. The second objective is to equip students with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs.The main aims of the dual program are to assist students to develop their capacity to become effective senior level general managers in a wide range of private, public and government organisations and to equip students with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs.

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