Master of Business - Marketing (2 years)

The University of Queensland

The knowledge and skills required are in high demand as the world transforms into a global marketplace for internationally traded goods, services and ideas. Marketing involves identifying consumer needs and wants, and allocating organisational resources to profitably satisfy those needs and wants. You'll develop knowledge and skills in product and brand management, awareness and loyalty, consumer behaviour and research, product and service development and marketing strategy. Career paths can lead to positions as managers and consultants in marketing and advertising agencies, and private, public or not-for-profit organisations.If you’re a current manager seeking formal qualifications, are aspiring to management roles through gaining specialist knowledge in a particular topic, or are hoping to change career direction, this program will equip you for success. The expertise you gain may also provide a pathway to a higher degree.Study the most up-to-date and relevant theory then apply what you've learned through industry projects and internships, through our well-established links with the business world. The Business School is renowned for cutting-edge research, outstanding academic staff and close associations with leading global organisations. We’re also passionate about business that creates sustained and positive change.

082595M