Master of Marketing

University of Technology Sydney

This course is designed for professionals seeking to excel in and navigate the dynamic marketing landscape shaped by creativity, and technology. Choose this program to gain cutting-edge insights from our research-led faculty and align with sustainable marketing practices for societal benefit.Distinctive in its approach, the course integrates digital marketing, data analytics, customer experience, and ethical considerations, ensuring they stay ahead in a rapidly changing industry.Students acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasised through real-world projects and case studies.Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance their professional development.CareersCareer options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

UTS Business School

098047G